Top 5 Drawing & Coloring Apps in Australia Q3 2024

In the third quarter of 2024, the drawing and coloring app market in Australia saw notable trends across the top five applications on a unified platform. This analysis, based on data from Sensor Tower, reveals the dynamics in downloads, revenue, and active users.

Color Pop AI - Coloring Book from MWM showed a consistent increase in weekly revenue, peaking at approximately $6K in late September. Weekly downloads fluctuated, with a high of 8.6K in mid-July and settling around 5.6K by the end of September. Active users hovered around 16K, with minor variations throughout the quarter.

Color by Number：Coloring Games by Wildlife Studios experienced a decline in weekly revenue, dropping from $4.8K in early July to $3.9K at the quarter's end. However, downloads saw a resurgence from 3.1K in late July to 6.6K by the end of September. Active user numbers rebounded from 21K in early September to nearly 29K by the quarter's end.

Coloring Games for Kids 2-6! by IDZ Digital Private Limited maintained steady weekly revenue, averaging around $2.9K. Downloads were relatively stable, with minor fluctuations between 1.7K and 2.3K. Active users showed a gradual increase, reaching over 13K by late September.

Disney Coloring World from StoryToys Limited experienced a decline in weekly revenue from $3.4K in early July to $2.9K by the end of September. Downloads remained low, fluctuating between 1K and 1.6K. Active user numbers were consistent, ending the quarter at around 2.6K.

Crayola Create and Play by Crayola saw a dip in revenue mid-quarter, with a recovery to $2.5K by late September. Downloads varied, peaking at 1.5K in mid-August before stabilizing around 500. The app's active user base saw a notable rise to over 2K in August, before settling at over 1K at the end of the quarter.

For more detailed insights, visit Sensor Tower to explore further app performance data.